It can then be redeemed the next time you are paying in-store, and will automatically be assigned to the highest-priced item. By comparison, Starbucks would require you to spend over $60 before you could redeem for a free beverage. Tim Hortons’ ranking fell to No. She noted that Starbucks’ program, for example, is based on how much money is spent, but Tim Hortons’ is about the number of visits. “For Starbucks, it’s more strong if your average cheque size is quite large and you want to redeem for fancier drinks.”, READ MORE: Tim Hortons doughnut raises $800K for Humboldt after stirring up controversy. 4 in 2017. If you have been on the fence about trying a Tim Hortons smoothie or milkshake, you can at least do it without paying now and still get good value for your points. Tim Hortons eGift Card Details. Consumers who join the program can have a free coffee, tea or baked good after every seventh visit — … “What’s in it for them is data that they get. In my opinion, Tims Rewards comes out ahead, due to the minimum spend required to earn a free food item or beverage. Last April, a survey by Leger research group found that Tim Hortons’ brand reputation took a hit amid employee benefits disputes between franchisees. The … I think the “7 purchases” part of the deal is a bit of a scam and a rather silly business model…. This eGift Card is redeemable at participating Tim Hortons locations in Canada.. eGift Cards have no fees and never expire. Purchases must be a minimum of $.50 to be eligible, which shouldn’t be an issue, considering a single Timbit is $.25. At that point, the count is reset, and you start the process over. “I think more people decide based on taste so if you’re like, ‘I can’t drink Tim Hortons coffee,’ and you only like Starbucks then you might not poach those clients,” he explained. How much your reward is worth will depend on how much you spend each time you make a purchase, and which item is redeemed for free, after your 7th purchase. The annual fee for this card is also $120. What’s more likely to happen, is that existing Tims customers will spend more money on coffee and donuts. Is the Tim Hortons’ brand permanently coffee stained? The redemption value of this card is not as high as the Amex Cobalt Card, but it’s still an attractive option. To redeem a gift, friends can use their existing Tim Rewards account. Matthew Lau of PointsHogger.com explained to Global News that there really doesn’t seem to be a catch or any hidden costs associated with the coffee chain’s rewards system. Tim Hortons is overhauling its loyalty program after parent company Restaurant Brands International Inc. announced that profits at the coffee chain are down, ... Customers with a Tims Rewards card used to be able to redeem for a free coffee or baked good after every seventh purchase. With McDonald’s however, only hot beverages qualify for both earning and redemption, so items such as cookies or muffins are ineligible. eGift Cards will not be replaced if lost or stolen and cannot be reloaded, re–sold, transferred for value, or redeemed for cash, except to … Meanwhile, Starbucks recently announced that it is going to roll out an “enhanced” reward system in April that would offer customers more flexibility. Almost any time a retailer is offering a free rewards program, my answer is yes, it’s worth signing up. The first is getting information on customer behaviour. Our goal at MapleMoney is to present readers with reliable financial advice and product choices that will help you achieve your financial goals. Or, you can download the Tims mobile app, which is available for both iPhone and Android devices, scan whenever you make a purchase. Starbucks explained in a press release this week that customers will be able to redeem more frequently now on “small treats” or choose to save points for bigger purchases. Of course, most people will spend much more than that per visit, so the value is greatly reduced. With such a simple set up, it’s difficult to maximize rewards using the Tims Rewards program on its own. You are eligible to receive a $10.00 CAD digital Tim Card ® (the “Reward”), redeemable at any Tim Hortons ® restaurant in Canada (see full terms and conditions for details) for every $30.00 of eligible purchases submitted, up to a limit of 5 Rewards per person and per household address. Best Budget App: Eight Top Budgeting Tools for Canadians, Homemade gift idea – personalized baseball bat, The Complete Step by Step Guide to Save Money with Couponing. Tim Hortons says all new and active members of the Tim Rewards program will get a bonus 50 points, which should be available in its mobile app for redemption. Nutritional Information Learn More. Let us thank you. I, probably like most people, carry both a Tim’s and a MickeyD’s, because I buy coffee from both. To get started earning Tims Rewards, you’ll need to get set up with a physical rewards card during your next visit. Alyssa Furtado, CEO of Ratehub.ca, explained that Tim Hortons’ reward program is quite similar to McDonald’s and is simpler than the one Starbucks offers. Before we get in to the levels, there are few important things to note: You have to be a registered user (linked your card to an account on the app) to choose your reward category. Furtado added that brands such as Tim Hortons take on loyalty programs knowing there will be a cost to giving out free products but do so for two main reasons. Want to discuss? Tim Hortons kicked off its Tims Rewards program Wednesday, adding one more coffee loyalty program to the several others already offered in Canada.. – Mar 21, 2019, Battle brewing between Tim Hortons and franchisees, Battle brewing between Tim Hortons and franchisees – Sep 4, 2018, Trump has been told to wait on vaccination — here’s why, Trump, GOP lawmakers plan effort to block Congress from affirming Biden’s victory. The new program offers customers a coffee, tea or select baked goods after seven purchases made at least 30 minutes apart. © Drake Media Inc. – All rights reserved. Here’s a no-fee credit card option that will earn you 2% on money spent at restaurants like Tims. “Tims Rewards allows us to say thank you,” Tim Hortons president Alex Macedo said in the release. But it doesn't stop there – for a limited time, you can instantly receive a reward when you register your card on the Tim Hortons mobile app and make a purchase that's greater than $1.50. Starbucks Canada’s rewards program memberships have grown 25 per cent in the past two years, the company noted. Tim Rewards physical cards will continue to be scanned in restaurants – a smartphone is not required to take advantage of Tims Rewards as a registered member. If they are not members, they can redeem it via a one-time QR code within their email. Not only was the number seven the retiring jersey number of our beloved Tim Horton, the Canadian hockey legend and namesake of Canada's favourite coffee shop, but beginning today, Canadians will redeem a reward after every seventh visit to Tim Hortons through the company's new loyalty rewards program. “This change means members can begin earning Stars to redeem a Reward in as few as two to three visits,” the release explained. Earning rewards is very straightforward. Let’s say you have a daily habit of stopping in for a large coffee on the way to the office each morning. Is the Tim Hortons’ brand permanently coffee stained? That’s something Tim Hortons has struggled with in the recent past. Sign up for Tims TM Rewards and start earning rewards when you order at Tim Hortons or through the app. Home of Canada's favourite coffee. Let’s take a look at how it all works. Tim Hortons began warning customers weeks ago that its Tims Rewards would go all digital Jan. 1. Related: The Cheapest Way To Get Your Coffee Fix: A Comparison Of Coffee Beans, K Cups, And More After you place your order, scan your digital card from your Smartphone or a physical card to earn ten (10) Tims® Rewards points. you go and buy four coffees for yourself and three friends, and that’s 1 purchase. WATCH: Is the Tim Hortons’ brand permanently coffee-stained? MapleMoney receives compensation from some companies issuing financial products, like credit cards and bank accounts, that appear on this site. After every 7 eligible purchases made at a Tims location, you’ll be rewarded with a free coffee, tea, or a baked good of your choice. An eligible purchase is defined as one that is at least 50 cents, and made at least 30 minutes later than your previous purchase. Depending on how you choose to redeem your AMEX Membership Rewards points (you’ll get $0.01 per point on travel), you could essentially be earning back an extra 5% on your food purchases. To get started earning Tims Rewards, you’ll need to get set up with a physical rewards card during your next visit. The other thing I don’t like is that the award is automatically applied, I can’t say whether or not I want to use it unless you get the App. For example, if you are registered to receive rewards at 70 points and want to redeem for a 50 point item you'll have to go into your Tims Rewards account (online or via the app) and change your registered … There is no annual fee for this card. How to redeem Tim Hortons rewards. To see all 14 levels of the rewards menu, a … I have 4 rewards cards (6 actually), and when I go to get coffees for my colleagues and myself I will order a coffee, scan the card, pay for my coffee, and then say “and I’d like to order another one…” and repeat the process. I prefer the McD system, as all I ever really get are coffees (and I will agree that McD’s coffee tastes better). The coffee chain stated in a press release on Join Tims™ Rewards and start earning rewards today. It’s tough to say. So when you think about it, you’re being penalized because you are ordering four coffees at once. The four people behind you each buy one coffee and they get “1 purchase” each, so 4 purchases, for the same dollar value in transactions. One nice touch is that if you happen to purchase multiple items when you become eligible for a reward, the most expensive item is free. It’s an interesting card in that you get to choose 2 spending categories with which to earn increased rewards, so you need to make sure to select ‘restaurants’ as one of your preferred categories. If you prefer a cash back credit card or no fee card , the Tangerine Money-Back Card will earn you 2% cash back at Tim Hortons (provided you have restaurants as one of your chosen bonus categories). In response to guest feedback, new physical Tim Rewards cards, which will require registration and linking to use points, will be made available in Tim Hortons restaurants after Oct. 28. Your points will be based on the number of visits, not by dollars spent. Required fields are marked. With every 8th coffee being free, your reward would be closer to 14%, still very attractive. It was a long time coming, but Tim Hortons has finally introduced a customer loyalty rewards program, joining some of its closest competitors, like McDonald’s and Starbucks. Scan your physical card, or use the mobile app, After 7 purchases, receive a coffee, tea, or a baked good free, When multiple items are purchased, the most expensive item is free, Bagels, Timbits are ineligible as a free item, To count, purchases must be at least 30 minutes apart. “Whenever it’s free to sign up, it’s going to be free returns,” Lau explained. Now, patrons of the popular coffee chain, which to many is as Canadian as hockey and maple syrup, have yet another reason to get their coffee fix at Tim Hortons. In order to participate in the program, simply pick up a physical Tims Rewards Card from your local Tims or visit timhortons.ca/rewards or download the Tim Hortons mobile app and sign up with your email or Facebook login and you’ll be issued a digital Tims Rewards Card. I don’t want the app! It builds loyalty with their customers,” Furtado said, adding that Tim Hortons is also “showing franchisee owners they’re providing value by helping them launch programs like this.”. The annual fee for this card is $120. Here’s a quick look at 3 cards that would qualify. Tim Hortons' rewards program is changing and it seems to be for the better. Bagels and Timbits are excluded as a free reward. For example, if you only spent $.99 (the price of a single donut) on each of your next 7 trips to Tims, then selected a large coffee on your 8th visit, your reward would carry a value of almost 30% (spend $7, earn $2)! People in line aren’t too happy, but it did start a conversation the other day when one guy in line said “why don’t you just give him four purchases when he purchases for coffees?” I agree, as did most of the line. First, in order to start earning rewards, you have to get a reusable loyalty card or download the Tim Hortons app on your phone. “If you’re a coffee drinker and you’re not super picky, why not have both?”, Tim Hortons launches rewards program — here’s how it compares to the competition. Please enable JavaScript in your browser. Tim Hortons has launched a rewards program after a year of testing. Customers must pre-select the type of items they wish to redeem their points for. The new program – Tims Rewards, is easy to follow and allows customers to earn free items without having to spend large amounts of money. As with my earlier example, you could purchase 7 donuts (on separate trips) at $.99 a pop, and earn a free coffee or tea. READ MORE: Why Tim Hortons coffee lids are about to change. READ MORE: Do loyalty programs make you spend more? With this premium credit card, you’ll earn 5 points on every dollar you spend at Tim Hortons. “If you’re a consumer that goes to Tim Hortons regularly and your cheque size is pretty small, that’s when this program is really valuable,” she said. Lau noted that a program like this probably won’t make customers go out of their way to purchase Tim Hortons coffee. When you combine that with a free food item or beverage after every 7th trip to Tims, it’s a great combination for a loyal Tims customer. Tim Hortons kicked off its Tims Rewards program Wednesday, adding one more coffee loyalty program to the several others already offered in Canada. Please read our Commenting Policy first. The better question may be how Tims Rewards stacks up against the loyalty programs of its competitors, namely McDonalds McCafe, and Starbucks Rewards. Unless a post is clearly marked “Sponsored”, however, products mentioned in editorial articles and reviews are based on the author’s subjective assessment of their value to readers, not compensation. Alone, this can equate to a value of over 8%, depending on how you redeem the points on the card. Your email address will not be published. – Feb 28, 2018, Loblaw merges PC Points with Shoppers Optimum, Loblaw merges PC Points with Shoppers Optimum – Nov 8, 2017, CRA admits ‘unclear’ communication on CERB eligibility led to some mistaken applications. Customers get a free rewards card and can track their purchases through a mobile app. Or, you can download the Tims mobile app, which is available for both iPhone and Android devices, scan whenever you make a purchase. “This helps in two ways. Tim Hortons' rewards program is changing and it seems to be for the better. Is the Costco Executive Membership Worth It? Redeeming your Tim Hortons Rewards In order to redeem Tims Rewards, you have to be a registered user (either on the app or through the website) so you can select your reward category. © 2019 Global News, a division of Corus Entertainment Inc. Tim Hortons now has a reward program: 5 things you should know, WATCH: Tim Hortons now has a reward program — 5 things you should know Download the updated Tim Hortons mobile app, which allows you to track your status, scan for rewards and order directly through the app where you can earn visits and redeem rewards The company recently compared the major coffee rewards programs in Canada and found that they offer different perks that will appeal to different customers, depending on spending habits. By registering the TimCard ® online, you can access several additional features of the TimCard ® program such as protecting the balance on your card from loss and theft, reloading your card with a credit card and viewing your most recent account activity.. To register your TimCard ® you must activate it first. Be the first to know about all the latest topics on MapleMoney. Earning rewards is very straightforward. He added that Tim Hortons’ reward system “forces you to redeem” every few purchases, which helps ensure that consumers will actually reap the benefits — rather than end up saving up points or forgetting about them. Also, purchases must be at least 30 minutes apart. With a career as a Financial Analyst and over a decade writing about personal finance, Tom has the knowledge to help you get control of your money and make it work for you. But for those who aren’t too picky about their coffee, Lau suggested “diversifying” and getting more rewards cards. How to earn Tims® Rewards: Head to your favorite Tims and place your order. McDonalds McCafe works more like Tims Rewards, in that every 8th purchase is free. WATCH: Loblaw merges PC Points with Shoppers Optimum. The number seven is lucky for a reason, especially for coffee and donut lovers. The second reason companies take on loyalty programs is to keep customers happy — and get a better reputation. Nice bonus to have the option of a doughnut at Tim’s. Once you start redeeming your points, you’ll be able to redeem for items in 13 different reward levels. After all, why not earn points when you spend, especially if it’s not costing you anything. Tims Rewards comes long after some of the coffee chain’s biggest competitors, such as Starbucks and McDonald’s, launched their rewards systems. At Tim Hortons we believe balance is an important part of living well - that eating well and sometimes treating yourself can, and should, go together. That’s a great return, better than you would get from McDonald’s, and far superior to Starbucks. To do that, transparency is critical. These relatively new menu items for Tim Hortons turns out to be good value for your points, even if you redeem for a Medium instead (at a value per 10 points of $0.26). Join Tims TM Rewards. Unlike other programs where you can choose what you want to redeem your points for at time of purchase the revamped Tims Rewards program will require you to register for the reward level you want. The company boasted about the rewards program in a press release, saying it has “some of the most loyal guests in Canada.”, READ MORE: Tim Hortons’ reputation plummets in new survey — why Canadians may be fed up. “It’s really hard to compare apples to apples because you have to think about what the customer is buying to get the points and then what they’re redeeming for,” Furtado said. In response to guest feedback, new physical Tim Rewards cards, which will require registration and linking to use points, will be made available in Tim Hortons restaurants after Oct. 28. Sign up Another Amex offering, the Scotiabank Gold card will also earn you 5 points on every dollar you spend at restaurants like Tim Hortons, as well as on groceries. Previously, new Starbucks customers had to accrue 300 points before being able to redeem rewards. So, you spend approximately $7 and earn a reward worth $2 or more. On every eligible purchase, you’ll earn 10 points. Tim Hortons advertises a total of 14 different rewards levels, each of which allows the customer to redeem points for a different class of menu items. Every time you are tapping in with your loyalty card, that’s linked back to a customer profile and then they can start linking behaviour together,” she explained, noting that collecting such information helps companies make decisions about products and services. McDonald’s does give you a choice of coffee or a ‘fancy’ version, like latte. Is it enough, however, to cause someone to switch to Tim Hortons from their restaurant of choice? Read more at: http://maplemoney.com/legal/. But if you don't have a smartphone, or just prefer to use your rewards … How to Earn Tims Rewards. ‘Good news’: Coronavirus vaccine will still protect against new U.K. variant, WHO says, Ontario reports 2,202 new coronavirus cases, COVID-19 hospitalizations surpass 1,000, Ontario to enter ‘provincewide shutdown’ on Boxing Day, Coronavirus pushes 2020 U.S. death toll past 3 million, highest in history, Crises swirl around Trump in his final weeks of presidency, Coronavirus: WHO says new virus strain from U.K. being studied, Coronavirus: Ontario Premier Ford announces provincewide lockdown amid rising case numbers, Dr. Michael Gardam on facing Canada’s health crises and his own, Alberta COVID-19 intensive care unit patient shares experience, BC Recovery Benefit applicants frustrated by requests for additional information, Tim Hortons’ reputation plummets in new survey — why Canadians may be fed up, Why Tim Hortons coffee lids are about to change, Tim Hortons doughnut raises $800K for Humboldt after stirring up controversy. Tom Drake is the owner and head writer of the award-winning MapleMoney. What you can do is stack rewards with a credit card that gives you points for restaurant purchases. 50 in 2018, down from No. Tims' new system will soon be points-based and when you're ready to redeem those points, you'll have even more free menu items to choose from. Tangerine customers have the option of selecting 3 categories, instead of just 2. CERB repayments: What are taxpayers supposed to do when even tax pros aren’t sure? According to the Tims website, if you use the mobile app to order ahead and pay, you can select an option to bank your reward upon checkout. So it’s your choice. So I don’t. Tim Hortons is overhauling the loyalty program its parent company says is among the factors dragging down sales and profits across the chain of coffee-and-doughnut stores. 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